MacBook Neo
MacBook Neo. Amazing Mac. Surprising price.
Ready for whatever your day brings, MacBook Neo flies through everyday tasks and apps. Choose from four stunning colors in a durable aluminum design. With a brilliant 13-inch Liquid Retina display,¹ the A18 Pro chip built for AI and Apple Intelligence,² and up to 16 hours of battery life,³ it’s an amazing Mac at a surprising price.
† Legal Details
- ¹ Screen size is measured diagonally. The display on the 13-inch MacBook Neo has rounded corners at the top. When measured as a standard rectangular shape, the screens are 13.0 inches diagonally (actual viewable area is less).
- ² Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
- ³ Testing conducted by Apple in January 2026 using preproduction MacBook Neo systems with Apple A18 Pro, 6-core CPU, 5-core GPU, 8GB of unified memory, and 256GB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. All systems tested with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
MacBook Air
MacBook Air. Might takes flight.
The 13-inch and 15-inch MacBook Air with the M5 chip bring blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence,¹ up to 18 hours of battery life,² and fast SSD storage starting with 512GB, you can work, create, and play anywhere life takes you.
† Legal Details
- ¹ Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
- ² Testing conducted by Apple in January 2026 using preproduction 13-inch MacBook Air systems with Apple M5, 10-core CPU, and 8-core GPU, and preproduction 15-inch MacBook Air systems with Apple M5, 10-core CPU, and 10-core GPU, all configured with 16GB of unified memory and 512GB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. All systems tested with display brightness set to 8 clicks from bottom and keyboard backlight off. Battery life varies by use and configuration. See apple.com/batteries for more information.
MacBook Pro
MacBook Pro. One big, powerful family.
Bring next-generation speed and powerful on-device AI to virtually any task with the 14-inch MacBook Pro with the M5, M5 Pro, or M5 Max chip, and the 16-inch model with M5 Pro or M5 Max. With all-day battery life,* double the starting storage, and a breathtaking Liquid Retina XDR display, it’s pro in every way.
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- *Testing conducted by Apple in January and February 2026 using preproduction 16-inch MacBook Pro systems with Apple M5 Pro, 18-core CPU, 20-core GPU, 48GB of unified memory, and 1TB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. Display brightness set to 8 clicks from the bottom and keyboard backlight was off. Battery life varies by use and configuration. See apple.com/batteries for more information.
iPad Pro
M5 chip. Furiously fast. The next giant leap for AI on iPad.
iPad Pro. Astonishing M5 chip performance. A breakthrough Ultra Retina XDR display in two sizes.¹ And blazing-fast 5G for astonishing performance, anywhere.²
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- Accessories sold separately and subject to availability. Compatibility varies by generation. Apps are available on the App Store. Title availability is subject to change. Third-party software sold separately.
- ¹ The displays have rounded corners. When measured diagonally as a rectangle, the 13-inch iPad Pro is 13 inches, and the 11-inch iPad Pro is 11.1 inches. Actual viewable area is less.
- ² Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/ipad/cellular.
Apple Watch
To wear it is to love it. Now more than ever.
Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get meaningful health insights, a fitness partner that measures all the ways you move, a connection to the people you care about most, and advanced safety features.
AirPods Pro 3
AirPods Pro 3. The world’s best in-ear Active Noise Cancellation.¹
AirPods Pro 3. Up to 2x more Active Noise Cancellation than AirPods Pro 2.¹ Now with heart rate sensing,² Live Translation,³ longer battery life,⁴ and advancements in hearing health.⁵ Redesigned for a more secure fit.⁴
† Legal Details
- ¹ Testing conducted by Apple in July 2025 using AirPods Pro 3 paired with iPhone 16 with prerelease AirPods firmware and iOS 26. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the best-selling wireless in-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors.
- ² Built-in heart rate monitor is intended for use during workouts with the Fitness app and compatible third-party apps on iPhone running iOS 26 and later. Refer to support.apple.com/ for more information.
- ³ Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation and AirPods Pro 2 and later with the latest firmware when paired with an Apple Intelligence–enabled iPhone running iOS 26 and later. Supports English (UK, U.S.), French (France), German, Portuguese (Brazil), and Spanish (Spain). For more information, see Feature Availability.
- ⁴ Compared with AirPods Pro 2.
- ⁵ Supported on AirPods Pro 2 and later with the latest firmware when paired with a compatible iPhone or iPad running the latest OS. The Hearing Aid and Hearing Protection features are also supported on Mac running the latest software. See support.apple.com/120850 for total attenuation and more information on the Hearing Protection feature.
AirPods 4
Iconic. Now supersonic.
AirPods 4-a totally transformed audio experience with Voice Isolation,¹ Siri Interactions,¹ and Personalized Spatial Audio.² Featuring an updated fit for all-day comfort.
† Legal Details
- ¹ Available on compatible devices running iOS 18, iPadOS 18, or macOS Sequoia and later when paired with AirPods 4, AirPods 4 with Active Noise Cancellation, or AirPods Pro 2 with the latest firmware.
- ² Spatial Audio works with compatible content in supported apps. iPhone with TrueDepth camera required to create personalized profile.